Why LinkedIn And Website Visibility Works
I just had a discovery call with a potential new client.
The essential question was asked: "how did you find me?"
Their answer: "ChatGPT."
Not Google. Not a referral. They'd asked an AI tool to find local social media training, and my name came back.
I can't know for certain what got me there, but I've got a fair idea. It's the same thing I encourage my clients to do, week in, week out:
Show up consistently on LinkedIn. Write properly. Say what you do and who you help, in plain words, and in your own voice.
Keep your website clear and current, so it actually says something useful.
None of this is clever or a hack. Just being genuinely present and findable over time.
The tools people use to find help are changing. But what they're looking for hasn't: a real person who clearly does the thing they need. If you keep doing the unglamorous work of being useful and visible, the machines notice too.
So it's worth a look at your own setup, with fresh eyes.
On LinkedIn
Does your headline start a conversation, or is it just a job title? Your headline is the line that follows you everywhere on the platform, into every comment and every search result. A job title tells people what you are. A good headline tells them what you do for others.
Does your About section need a refresh, and is it telling a clear story? Most are written once and never touched again. It's the perfect place to say, in your own voice, who you help and what changes for them when they work with you.
And when you post or comment, the aim is building relationships, not just broadcasting. A thoughtful comment on someone else's post often does more for you than another post of your own. People remember the person who showed up in their conversation, not the one shouting at every Tom, Dick & Harry in their feed.
On your website
The basics of SEO still apply, and they matter more than ever now that AI tools are reading your site to answer people's questions.
Use the words your customers actually use. If they search for "social media training near me," that phrase needs to appear naturally in your copy, not buried in jargon only you understand.
Give each page its smart snippets: the short page title and description that sit behind the scenes (the metadata) and tell search engines, and now AI tools, what the page is about. They're quietly doing the work for you, all day, every day, whether you've written them or left them blank.
That last point rather makes itself here. This article is sitting on my own website, with its own keywords and its own metadata, doing exactly what I'm describing. That's the whole idea: be genuinely useful, be clearly findable, and let it keep working long after you've hit publish.
