News & LinkedIn Marketing Tips from Debbie
Helping you learn more about (and learn to love) marketing your business on LinkedIn.
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Why LinkedIn And Website Visibility Works
A potential client found me through ChatGPT. The unglamorous truth about why: show up consistently on LinkedIn, keep your website clear, and stay findable.
Why I Just Rewrote My Own LinkedIn About Section
I spend my working life helping business owners feel more confident on LinkedIn. Profiles, content, strategy: it's what I do, day in, day out.
So you'd think my own profile would be spot on, right?
Well. I took a proper look at my About section this week and realised it was doing a perfectly decent job of telling people what I do. But it wasn't really telling them why I do it, or what I believe about LinkedIn that makes my approach different.
It was fine. But fine isn't the same as good.
You Do Not Need To Accept Every Connection Request
Connection strategy reminder:
- Quality over quantity, always
- Connect with people who genuinely matter to your work, industry, or goals; not random strangers from someone else's connections list.
Your network should be full of people you'd actually want to have a conversation with, not people you're hoping won't notice you've never crossed paths.
Let Your Personality Shine Through On LinkedIn
Authenticity beats cleverness every single time.
Your potential clients want to work with you - the real you. Not some polished, formulaic version that sounds like everyone else. The quirks, the personality, the way you actually think and speak - that's what makes you memorable and trustworthy.
An Easy Business Page Strategy On LinkedIn
FACT: Personal profiles get far greater reach than business pages. So when you post something on your business page, repost (with commentary/thoughts) to your personal profile to give it a boost. Your personal network will see it, engage with it, and suddenly your business page posts reach more eyeballs.
Consistency Avoids Feast n Famine On LinkedIn
If your ideas and inspiration come in waves, you can schedule posts in advance right in LinkedIn. When you've got creative energy and a bit of time, batch-create a few posts and schedule them out. Then when life gets hectic, you're still showing up consistently.
One Post = One Message On LinkedIn
If you're trying to say more than one thing, save the rest for another post. Your content will work harder, and you'll have a steady stream of updates rather than feast-and-famine posting.
Always Repost + Thoughts On LinkedIn
When you want to share something with your wider network, if you just hit "Repost" without adding anything, you're essentially a human forward button. You've missed a golden opportunity to show your expertise and add value.
Always choose "Repost with your thoughts" and add something.
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LinkedIn Power Hour
Transform your entire LinkedIn approach in just 60 minutes
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LinkedIn Training
Hands-on and confidence building 1:1 or for you and your team
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Content Creation
One-off or ongoing visual support for those who want to communicate better
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LinkedIn Business Page Management
A full strategic partnership to ensure your Page works as hard as you do
How does it feel to work with me?

