News & Social Media Marketing Tips from Debbie
Helping you learn more about (and learn to love) marketing your business.
How not to be a Spammy Pammy
I'm seeing this practice a lot more and not a fan ... @ mentioning a MASSIVE bunch of peeps in LinkedIn™️ posts.
Why? It really is a bit spammy and LinkedIn™️ best practice suggests max 5 relevant @ mentions of people or organisations in posts.
You are effectively creating an engagement pod in plain sight — and the LinkedIn™️ gods really hate engagement pods!
Add a note to your LinkedIn connection requests
Adding a note to a LinkedIn connection request is a bit like walking into a room and saying "hello" with a smile, instead of just waltzing in and staring at everyone. It's a small touch, but it makes a world of difference. Here's why:
Comments ARE content
Meaningful Comments Matter
Creating content that *genuinely* encourages deeper interactions on your posts is where it's at, according to the latest updates to the ever-evolving LinkedIn algorithm.LinkedIn used to give a little boost to posts that were attracting a lot of comments, but no more.
The algo can tell the difference between random and new versus pithy, meaningless comments coming from regular groups (pods) of users.
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