LinkedIn Marketing News
Helping you learn more about marketing your business on LinkedIn.
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Less broadcast, more conversation: what I'm bringing to Back to Business
I'll be sharing 10 simple tips to get the basics and the foundations right, whether you're just starting out or coming back to the platform after it slid down the to do list. LinkedIn is vast, and not every feature is for everyone on day one. That's exactly why I'm keeping it simple. Simple is what gets used.
No growth hacks, no formulas, no overthinking. Just the things that turn "I know I should" into "this actually works".
Are You Handing Out Flyers Or Building Relationships On LinkedIn?
If you’d like your team to be BRILLIANT advocates for your company, reposting on its own won't do that job.
“Repost with thoughts” is your golden opportunity here to tell your network a bit more about you and your company.
Still Tagging a Wall of Names Under Your Caption? Let's Talk.
Tagging works when there's a reason. A genuine collaborator. Someone quoted. Someone you're crediting or celebrating. The people who'll actually want to join the conversation because they're part of it, not because their name got swept into a block at the bottom of your caption.
Job hunting on LinkedIn: what I told The Media Mentor podcast
I recently joined David Spencer on his podcast, The Media Mentor (Season 2, Episode 9: Making LinkedIn Work For You), for a chat about using LinkedIn to find work. David's audience is mostly people in PR, media, press and broadcast, but the advice holds true whatever sector you're in. If you'd rather listen than read, here’s the episode.
LinkedIn Is A Conversation, Not A Broadcast
There is a quiet assumption behind most LinkedIn frustration: that the platform is a stage and your job is to perform on it. Get the post right, the thinking goes, and the business will follow. It rarely does. What follows is usually silence. The fix is not a better broadcast. It is a different idea of what LinkedIn is for.
30 LinkedIn Post Ideas For Business Owners
Are you regularly feeling at a loss for content ideas for your business social media? If you've ever stared at the LinkedIn “start a post” box wondering what on earth to write, you're not alone. Most business owners I work with aren't short of things to say; they're short of a starting point.
This list gives you thirty of them.
Why LinkedIn And Website Visibility Works
A potential client found me through ChatGPT. The unglamorous truth about why: show up consistently on LinkedIn, keep your website clear, and stay findable.
Why I Just Rewrote My Own LinkedIn About Section
I spend my working life helping business owners feel more confident on LinkedIn. Profiles, content, strategy: it's what I do, day in, day out.
So you'd think my own profile would be spot on, right?
Well. I took a proper look at my About section this week and realised it was doing a perfectly decent job of telling people what I do. But it wasn't really telling them why I do it, or what I believe about LinkedIn that makes my approach different.
It was fine. But fine isn't the same as good.
Clarity in your marketing is critical to building trust
Can someone read your marketing and accurately predict what they're signing up for?
- If yes, you've marketed clearly.
- If no, you've created confusion that will undermine the relationship before it even starts.
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LinkedIn Power Hour
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LinkedIn Training
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Content Creation
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LinkedIn Business Page Management
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