News & LinkedIn Marketing Tips from Debbie
Helping you learn more about (and learn to love) marketing your business.
Why I Just Rewrote My Own LinkedIn About Section
I spend my working life helping business owners feel more confident on LinkedIn. Profiles, content, strategy: it's what I do, day in, day out.
So you'd think my own profile would be spot on, right?
Well. I took a proper look at my About section this week and realised it was doing a perfectly decent job of telling people what I do. But it wasn't really telling them why I do it, or what I believe about LinkedIn that makes my approach different.
It was fine. But fine isn't the same as good.
Clarity in your marketing is critical to building trust
Can someone read your marketing and accurately predict what they're signing up for?
- If yes, you've marketed clearly.
- If no, you've created confusion that will undermine the relationship before it even starts.
You Do Not Need To Accept Every Connection Request
Connection strategy reminder:
- Quality over quantity, always
- Connect with people who genuinely matter to your work, industry, or goals; not random strangers from someone else's connections list.
Your network should be full of people you'd actually want to have a conversation with, not people you're hoping won't notice you've never crossed paths.
LinkedIn®️ Premium vs Free Personal Profile: Key Differences
Discover the key differences between LinkedIn Premium Business and free accounts. Compare features, pricing, InMail credits, and ROI to decide if Premium is worth it. (details as at September 2025)
Add a note to your LinkedIn connection requests
Adding a note to a LinkedIn connection request is a bit like walking into a room and saying "hello" with a smile, instead of just waltzing in and staring at everyone. It's a small touch, but it makes a world of difference. Here's why:
Hashtags: learning from Susan Boyle
When it comes to accessibility on social, little changes can make a big difference to ensure that what you are sharing is understood by everyone. My top tip to make hashtags more accessible.
You don't want to hit a bum note.
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LinkedIn Power Hour
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LinkedIn Training
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Content Creation
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LinkedIn Company Page Management
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