LinkedIn Marketing News

Helping you learn more about marketing your business on LinkedIn.

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Less broadcast, more conversation: what I'm bringing to Back to Business
Speaker, LinkedIn Tips Debbie Ford Speaker, LinkedIn Tips Debbie Ford

Less broadcast, more conversation: what I'm bringing to Back to Business

I'll be sharing 10 simple tips to get the basics and the foundations right, whether you're just starting out or coming back to the platform after it slid down the to do list. LinkedIn is vast, and not every feature is for everyone on day one. That's exactly why I'm keeping it simple. Simple is what gets used.

No growth hacks, no formulas, no overthinking. Just the things that turn "I know I should" into "this actually works".

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Six Years On: Artist Shazia Mahmood Case Study [Revisited]
Case Study Debbie Ford Case Study Debbie Ford

Six Years On: Artist Shazia Mahmood Case Study [Revisited]

My partnership with Shazia Mahmood shows how the right support can free an artist to focus on their creative work while maintaining a professional, consistent, and authentic digital presence that drives real business results. By combining Shazia's artistic excellence with my creative and strategic digital marketing expertise, we've built a sustainable model that continues to expand her reach, increase sales, and grow her professional reputation in the art world.

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What kind of transformation can you expect after a LinkedIn Training session with me?
Debbie Ford Debbie Ford

What kind of transformation can you expect after a LinkedIn Training session with me?

She rated herself a 1 on LinkedIn confidence. By the end of the session, a 5.

Recently I worked with Liv from West Sussex Urology LLP, a genuine LinkedIn blank canvas, on turning their company page into somewhere their really useful website content could finally do its job.

Two hours later she'd posted, scheduled an article, and updated their Google Business Profile. Turns out the fear wasn't ability. It was just unfamiliarity.

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LinkedIn Is A Conversation, Not A Broadcast
LinkedIn Tips Debbie Ford LinkedIn Tips Debbie Ford

LinkedIn Is A Conversation, Not A Broadcast

There is a quiet assumption behind most LinkedIn frustration: that the platform is a stage and your job is to perform on it. Get the post right, the thinking goes, and the business will follow. It rarely does. What follows is usually silence. The fix is not a better broadcast. It is a different idea of what LinkedIn is for.

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Community Is The Strategy
Community Debbie Ford Community Debbie Ford

Community Is The Strategy

We talk about LinkedIn and networking and content as though they were separate skills, with the online stuff over here and the real-world stuff over there. They were never separate. The relationships that built my business were built in rooms, over coffee, at events, in a co-working space that no longer exists. Lessons from a space that closed its doors, on what physical community taught me about the digital kind.

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30 LinkedIn Post Ideas For Business Owners
LinkedIn Tips Debbie Ford LinkedIn Tips Debbie Ford

30 LinkedIn Post Ideas For Business Owners

Are you regularly feeling at a loss for content ideas for your business social media? If you've ever stared at the LinkedIn “start a post” box wondering what on earth to write, you're not alone. Most business owners I work with aren't short of things to say; they're short of a starting point.

This list gives you thirty of them.

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  • Multiple colorful alarm clocks floating against a yellow background.

    LinkedIn Power Hour

    Transform your entire LinkedIn approach in just 60 minutes

  • A stack of colorful hardcover books on a table, with a gray wall in the background.

    LinkedIn Training

    Hands-on and confidence building 1:1 or for you and your team

  • Colorful umbrellas suspended upside down against a bright blue sky.

    Content Creation

    One-off or ongoing visual support for those who want to communicate better

  • Four colorful hot air balloons floating in a clear sky during daytime, some with checkered and striped patterns.

    LinkedIn Business Page Management

    A full strategic partnership to ensure your Page works as hard as you do

How does it feel to work with me?