News & LinkedIn Marketing Tips from Debbie

Helping you learn more about (and learn to love) marketing your business on LinkedIn.

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Community Is The Strategy
Community Debbie Ford Community Debbie Ford

Community Is The Strategy

We talk about LinkedIn and networking and content as though they were separate skills, with the online stuff over here and the real-world stuff over there. They were never separate. The relationships that built my business were built in rooms, over coffee, at events, in a co-working space that no longer exists. Lessons on what physical community taught me about the digital kind.

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30 LinkedIn Post Ideas For Business Owners
LinkedIn Tips Debbie Ford LinkedIn Tips Debbie Ford

30 LinkedIn Post Ideas For Business Owners

Are you regularly feeling at a loss for content ideas for your business social media? If you've ever stared at the LinkedIn “start a post” box wondering what on earth to write, you're not alone. Most business owners I work with aren't short of things to say; they're short of a starting point.

This list gives you thirty of them.

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Why I Just Rewrote My Own LinkedIn About Section
LinkedIn Tips Debbie Ford LinkedIn Tips Debbie Ford

Why I Just Rewrote My Own LinkedIn About Section

I spend my working life helping business owners feel more confident on LinkedIn. Profiles, content, strategy: it's what I do, day in, day out.

So you'd think my own profile would be spot on, right?

Well. I took a proper look at my About section this week and realised it was doing a perfectly decent job of telling people what I do. But it wasn't really telling them why I do it, or what I believe about LinkedIn that makes my approach different.

It was fine. But fine isn't the same as good.

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You Do Not Need To Accept Every Connection Request
LinkedIn Tips Debbie Ford LinkedIn Tips Debbie Ford

You Do Not Need To Accept Every Connection Request

Connection strategy reminder:

- Quality over quantity, always

- Connect with people who genuinely matter to your work, industry, or goals; not random strangers from someone else's connections list.

Your network should be full of people you'd actually want to have a conversation with, not people you're hoping won't notice you've never crossed paths.

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  • Multiple colorful alarm clocks floating against a yellow background.

    LinkedIn Power Hour

    Transform your entire LinkedIn approach in just 60 minutes

  • A stack of colorful hardcover books on a table, with a gray wall in the background.

    LinkedIn Training

    Hands-on and confidence building 1:1 or for you and your team

  • Colorful umbrellas suspended upside down against a bright blue sky.

    Content Creation

    One-off or ongoing visual support for those who want to communicate better

  • Four colorful hot air balloons floating in a clear sky during daytime, some with checkered and striped patterns.

    LinkedIn Business Page Management

    A full strategic partnership to ensure your Page works as hard as you do

How does it feel to work with me?