LinkedIn Marketing News
Helping you learn more about marketing your business on LinkedIn.
Use the search bar to find blogs on specific topics 👇
Less broadcast, more conversation: what I'm bringing to Back to Business
I'll be sharing 10 simple tips to get the basics and the foundations right, whether you're just starting out or coming back to the platform after it slid down the to do list. LinkedIn is vast, and not every feature is for everyone on day one. That's exactly why I'm keeping it simple. Simple is what gets used.
No growth hacks, no formulas, no overthinking. Just the things that turn "I know I should" into "this actually works".
Are You Handing Out Flyers Or Building Relationships On LinkedIn?
If you’d like your team to be BRILLIANT advocates for your company, reposting on its own won't do that job.
“Repost with thoughts” is your golden opportunity here to tell your network a bit more about you and your company.
Six Years On: Artist Shazia Mahmood Case Study [Revisited]
My partnership with Shazia Mahmood shows how the right support can free an artist to focus on their creative work while maintaining a professional, consistent, and authentic digital presence that drives real business results. By combining Shazia's artistic excellence with my creative and strategic digital marketing expertise, we've built a sustainable model that continues to expand her reach, increase sales, and grow her professional reputation in the art world.
What kind of transformation can you expect after a LinkedIn Training session with me?
She rated herself a 1 on LinkedIn confidence. By the end of the session, a 5.
Recently I worked with Liv from West Sussex Urology LLP, a genuine LinkedIn blank canvas, on turning their company page into somewhere their really useful website content could finally do its job.
Two hours later she'd posted, scheduled an article, and updated their Google Business Profile. Turns out the fear wasn't ability. It was just unfamiliarity.
Still Tagging a Wall of Names Under Your Caption? Let's Talk.
Tagging works when there's a reason. A genuine collaborator. Someone quoted. Someone you're crediting or celebrating. The people who'll actually want to join the conversation because they're part of it, not because their name got swept into a block at the bottom of your caption.
Job hunting on LinkedIn: what I told The Media Mentor podcast
I recently joined David Spencer on his podcast, The Media Mentor (Season 2, Episode 9: Making LinkedIn Work For You), for a chat about using LinkedIn to find work. David's audience is mostly people in PR, media, press and broadcast, but the advice holds true whatever sector you're in. If you'd rather listen than read, here’s the episode.
LinkedIn Is A Conversation, Not A Broadcast
There is a quiet assumption behind most LinkedIn frustration: that the platform is a stage and your job is to perform on it. Get the post right, the thinking goes, and the business will follow. It rarely does. What follows is usually silence. The fix is not a better broadcast. It is a different idea of what LinkedIn is for.
Community Is The Strategy
We talk about LinkedIn and networking and content as though they were separate skills, with the online stuff over here and the real-world stuff over there. They were never separate. The relationships that built my business were built in rooms, over coffee, at events, in a co-working space that no longer exists. Lessons from a space that closed its doors, on what physical community taught me about the digital kind.
30 LinkedIn Post Ideas For Business Owners
Are you regularly feeling at a loss for content ideas for your business social media? If you've ever stared at the LinkedIn “start a post” box wondering what on earth to write, you're not alone. Most business owners I work with aren't short of things to say; they're short of a starting point.
This list gives you thirty of them.
-

LinkedIn Power Hour
Transform your entire LinkedIn approach in just 60 minutes
-

LinkedIn Training
Hands-on and confidence building 1:1 or for you and your team
-

Content Creation
One-off or ongoing visual support for those who want to communicate better
-

LinkedIn Business Page Management
A full strategic partnership to ensure your Page works as hard as you do
How does it feel to work with me?

