News & LinkedIn Marketing Tips from Debbie
Helping you learn more about (and learn to love) marketing your business on LinkedIn.
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Community Is The Strategy
We talk about LinkedIn and networking and content as though they were separate skills, with the online stuff over here and the real-world stuff over there. They were never separate. The relationships that built my business were built in rooms, over coffee, at events, in a co-working space that no longer exists. Lessons on what physical community taught me about the digital kind.
30 LinkedIn Post Ideas For Business Owners
Are you regularly feeling at a loss for content ideas for your business social media? If you've ever stared at the LinkedIn “start a post” box wondering what on earth to write, you're not alone. Most business owners I work with aren't short of things to say; they're short of a starting point.
This list gives you thirty of them.
Content Ideas Hiding In Plain Sight
The best content ideas aren't hiding in complicated content calendars or marketing frameworks. They're not buried in AI prompts or template libraries. Sometimes they are simple and right there under your nose.
Why LinkedIn And Website Visibility Works
A potential client found me through ChatGPT. The unglamorous truth about why: show up consistently on LinkedIn, keep your website clear, and stay findable.
Why I Just Rewrote My Own LinkedIn About Section
I spend my working life helping business owners feel more confident on LinkedIn. Profiles, content, strategy: it's what I do, day in, day out.
So you'd think my own profile would be spot on, right?
Well. I took a proper look at my About section this week and realised it was doing a perfectly decent job of telling people what I do. But it wasn't really telling them why I do it, or what I believe about LinkedIn that makes my approach different.
It was fine. But fine isn't the same as good.
Clarity in your marketing is critical to building trust
Can someone read your marketing and accurately predict what they're signing up for?
- If yes, you've marketed clearly.
- If no, you've created confusion that will undermine the relationship before it even starts.
You Do Not Need To Accept Every Connection Request
Connection strategy reminder:
- Quality over quantity, always
- Connect with people who genuinely matter to your work, industry, or goals; not random strangers from someone else's connections list.
Your network should be full of people you'd actually want to have a conversation with, not people you're hoping won't notice you've never crossed paths.
Let Your Personality Shine Through On LinkedIn
Authenticity beats cleverness every single time.
Your potential clients want to work with you - the real you. Not some polished, formulaic version that sounds like everyone else. The quirks, the personality, the way you actually think and speak - that's what makes you memorable and trustworthy.
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LinkedIn Power Hour
Transform your entire LinkedIn approach in just 60 minutes
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LinkedIn Training
Hands-on and confidence building 1:1 or for you and your team
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Content Creation
One-off or ongoing visual support for those who want to communicate better
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LinkedIn Business Page Management
A full strategic partnership to ensure your Page works as hard as you do
How does it feel to work with me?

