Always Repost + Thoughts On LinkedIn
When you see a post you want to share, LinkedIn gives you four options under every post: Like (choose an emoji reaction: Like, Celebrate, Support, Love, Insightful or Funny), Comment, Repost, or Send.
The Send option lets you share the post via direct message on desktop, or via email, WhatsApp etc on mobile - handy for sharing something relevant with a specific person.
But when you want to share something with your wider network, if you just hit "Repost" without adding anything, you're essentially a human forward button. You've missed a golden opportunity to show your expertise and add value.
Always choose "Repost with your thoughts" and add something.
It doesn't need to be an essay. It could be:
Why this matters to you
How it relates to your industry or experience
A question it raised for you
Your perspective on the topic
Why your network should care
Think about networking again: if you're introducing two people, you don't just point at them and walk away. You add context: "Tom, meet Sarah - she's brilliant at X and I thought you two should connect because..."
Same principle on LinkedIn. When you repost something, you're essentially saying to your network "this is worth your time" - so tell them WHY.
Your added thoughts are where your expertise shines. That's what makes you memorable, not just the act of sharing someone else's content.
🟢 ACTION: Next time you want to share someone's post, pause before you hit that Repost button.
Click "Repost with your thoughts" instead and add a sentence or two (whatever is necessary) about why it resonated with you or what you'd add to the conversation. Your network will thank you for the context, and you'll stand out as someone with genuine insights or who reposts valuable content.
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