One Post = One Message On LinkedIn
Here's a mistake I see constantly: trying to say everything in one post.
You've just won a brilliant new client, launched a new service, your team member got an award, AND you've got an event coming up next week. So you cram it all into one post because, well, it's all happening right?
Wrong.
Think of it like this: every time you tell someone a piece of information about you, it's like handing them a greasy bowling ball. They can hang onto one fairly easily. But when you hand them another, and another, and another... before long, they're going to drop one.
And that might well be the ONE THING you really, really wanted them to remember.
Same applies to your LinkedIn posts.
One post = one message.
Pick the most important thing you want to say and say that. Then tomorrow, or next week, you can share something else. Your audience will thank you for it - and they're far more likely to actually read and engage with focused content.
🟢 ACTION: Got something you want to share on LinkedIn? Before you hit post, ask yourself: "What's the ONE thing I want people to take away from this?"
If you're trying to say more than one thing, save the rest for another post. Your content will work harder, and you'll have a steady stream of updates rather than feast-and-famine posting.
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