Are You Handing Out Flyers Or Building Relationships On LinkedIn?

LinkedIn Tips

18 Aug

📨 All staff: "Can you repost that last piece on the LinkedIn company page please, ta"

I see this A LOT: someone posts on the company page, then the whole team reposts it. No comment or context, just box ticking.

Your basic repost is like standing in the street handing out flyers, not saying a word about what's on them, just pressing one into someone's hand and walking off. (And it'll probably end up in the next recycling bin.)

If you’d like your team to be BRILLIANT advocates for your company, reposting on its own won't do that job.

“Repost with thoughts” is your golden opportunity here to tell your network a bit more about you and your company.

It doesn't need to be an essay. It could be:
→Why this matters to your network
→The part you played in a company achievement or project
→A question it raised for you
→Your perspective or point of view

Think about this in networking terms (perhaps an easier visual): if you're introducing two people at an event, you don't just point at them and walk away, you add context. "Tom, meet Sarah, she's brilliant at X and I thought you two should meet because..."

Same principle on LinkedIn. When you repost something, you're essentially saying to your network "this is worth your time." So tell them why.

It all helps turn a lazy share (repost only ❌) into something your own network will actually stop and read, which is the goal. (Repost with thoughts FTW ✅)

This is one of the things I work on in my LinkedIn team training sessions: helping people find their own words around company content, so a repost becomes worth reading rather than something to scroll straight past.