LinkedIn Marketing News
Helping you learn more about marketing your business on LinkedIn.
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“Back to Business” Round-up
Recapping a brilliant day at Chichester Chamber's Back to Business event, from my LinkedIn workshop to a surprise guest, Alex Polizzi.
Less broadcast, more conversation: what I'm bringing to Back to Business
I'll be sharing 10 simple tips to get the basics and the foundations right, whether you're just starting out or coming back to the platform after it slid down the to do list. LinkedIn is vast, and not every feature is for everyone on day one. That's exactly why I'm keeping it simple. Simple is what gets used.
No growth hacks, no formulas, no overthinking. Just the things that turn "I know I should" into "this actually works".
Are You Handing Out Flyers Or Building Relationships On LinkedIn?
If you’d like your team to be BRILLIANT advocates for your company, reposting on its own won't do that job.
“Repost with thoughts” is your golden opportunity here to tell your network a bit more about you and your company.
What kind of transformation can you expect after a LinkedIn Training session with me?
She rated herself a 1 on LinkedIn confidence. By the end of the session, a 5.
Recently I worked with Liv from West Sussex Urology LLP, a genuine LinkedIn blank canvas, on turning their company page into somewhere their really useful website content could finally do its job.
Two hours later she'd posted, scheduled an article, and updated their Google Business Profile. Turns out the fear wasn't ability. It was just unfamiliarity.
Job hunting on LinkedIn: what I told The Media Mentor podcast
I recently joined David Spencer on his podcast, The Media Mentor (Season 2, Episode 9: Making LinkedIn Work For You), for a chat about using LinkedIn to find work. David's audience is mostly people in PR, media, press and broadcast, but the advice holds true whatever sector you're in. If you'd rather listen than read, here’s the episode.
LinkedIn Is A Conversation, Not A Broadcast
There is a quiet assumption behind most LinkedIn frustration: that the platform is a stage and your job is to perform on it. Get the post right, the thinking goes, and the business will follow. It rarely does. What follows is usually silence. The fix is not a better broadcast. It is a different idea of what LinkedIn is for.
Community Is The Strategy
We talk about LinkedIn and networking and content as though they were separate skills, with the online stuff over here and the real-world stuff over there. They were never separate. The relationships that built my business were built in rooms, over coffee, at events, in a co-working space that no longer exists. Lessons from a space that closed its doors, on what physical community taught me about the digital kind.
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LinkedIn Power Hour
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LinkedIn Training
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Content Creation
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LinkedIn Business Page Management
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