WHAT’S YOUR NAME?
Do your prospective customers, your audience, know your name? Make a very simple change to your Instagram business bio (or any of your business social channel bios) to ensure that your name is right there, front and centre.
Social is meant to be social, make it easy for your peeps to strike up a conversation and feel like they know you.
SEASONAL OPENINGS
Working with me could be a gamechanger for your business social media management and output; the kickstart you need for the season ahead — my creative and strategic approach will ensure that your marketing efforts are fruitful not fruitless.
Skip the fluff, go 5G! Nail your Goals, know your Gang, pick your Ground, set the Guide, and roll out your Gameplan. Because winging it is so last season!
THE ONE ABOUT CHICKEN LICKEN
I'm a chronic over worker; I wear my "so busy" badge with misplaced pride.I fill my days, weeks and months with my clients (The Chichester Social) charity director responsibilities (Chichester Cinema at New Park) and freelancer network (Last Friday Club - Chichester).
Always so bloody, bloody busy 👀 I needed a break. So I took one. And I really did! I informed everyone who needed to know in advance, my out of office message reiterated that I was doing nowt for a week and (critically) I switched off notifications! I know, what a goddamn hero.
COMMENTS ARE CONTENT
Meaningful Comments Matter
Creating content that *genuinely* encourages deeper interactions on your posts is where it's at, according to the latest updates to the ever-evolving LinkedIn algorithm.LinkedIn used to give a little boost to posts that were attracting a lot of comments, but no more.
The algo can tell the difference between random and new versus pithy, meaningless comments coming from regular groups (pods) of users.
WHAT MAKES AN EFFECTIVE LANDING PAGE?
What makes an effective landing page?One that results in the right people landing on it, through smart and targeted content marketing that connects them to you (1); understanding what you are offering and start to consider this offer seriously as exactly what they need (2); and finally making the commitment to stay on this journey with you (3).
0% PLASTIC, 100% FANTASTIC
Lessons in Building a Personal Brand on LinkedIn … from Barbie n Ken.
🔔 Ding-dong ... lessons in building a personal brand from Barbie n Ken? No, I'm not bloody kidding ... but do expect a little plastic fantastic stretch.
YES, I USE AI
AI is my ideas guy and my master summariser.
💡For ideas — it helps me when I feel like I'm running around in circles and getting nowhere — it shows me an alternative path to take.
📄 For summarising — this is where he saves me a heap of time. I work with organisations where government white papers are their jam; but ain't nobody got time to read all of that and if it's a particularly specialist area like the housing crisis or the levelling up agenda, it sends me cross-eyed.
HOW DID I GET HERE?
HELLO, I'M DEBBIE FORD ... who am I, how can I help you and why do I exist?
I started my own business, The Chichester Social, when I was 45 ... I know, I barely look a day over 👀
I love where I live (the city, the beaches, the walks) and I couldn't do what I do without the fab people around me, both personally and professionally.
FROLICKING IN THREADS
Thinking about getting started on Threads? Here’s my learning so far, FAQs on Threads and some thoughts to get you started