FROLICKING IN THREADS
Right, said Threads ... zero hot takes here, just sharing my experiences personally and for a couple of clients these past 12 days! (as at 18 July).
➡️ We are all basically beta testers right now, but I've enjoyed frolicking about in its green lush land.
How have I used it so far?
🥱 personally, I've shared similar stuff that I'd bore people with on Twitter
🖼 an artist client: her long panoramic work has worked well chopped up to form a beautiful, seamless carousel. She always found Instagram a bit limited in this regard.
🎬 independent cinema client: funny, engagement type content "most annoying things in movies" has been a *hit*, people love to tell you what annoys them!
🔗 both LOVE that you can add clickable links!
💋 K.I.S.S
Don't overthink it, the simplicity is what is making feel less of a drudge compared to the function-bursting other channels. Go with it, get a feel for what others are saying and doing, you'll probably discover new connections quite readily too as the algorithm is far from seasoned and fully formed.
Things we are told are coming/under consideration:
🕰 chronological feed
𝌘 following feed
✍️ edit feature
🔎 improved search
🖥 accessibility features, like ALT TEXT - UPDATE 19/07: you can now add ALT TEXT (vid via https://www.threads.net/@thetwolauras)
What's holding some people back?
❌ you can't delete your Threads account without deleting the Instagram account that it's linked to, however you can DEACTIVATE ie hide your Threads account
👏 As an OG Twitter peep, getting onboard with Threads has been breezy and familiar
— I can help you get started, drop me an email
QUICKFIRE FAQs
What the heck is Threads?
Threads is a new app by Meta, those peeps who run Facebook, Instagram and WhatsApp
Is everyone already on Threads?
Yes and no. It was the fastest-growing app in history, after attracting 100m sign ups In 5 days! But ‘no’, anecdotally, not a heap of time is being spent on there (yet) and there’s no analytics integrated to track just yet.
Top tip from @thetwolauras add UTM tracking codes to links shared on Threads to start monitoring activity on the platform.
Should I be on Threads?
The million dollar question … I think owner/founders can hop on there now and start to share a bit more of their personal side and help current and potential customers get to know, like n trust them — for SMEs, it’s not clear yet on what a good strategy play would be, but better to be in and learning while the functionality is slim. Your choice.
Can you run paid campaigns on Threads?
Eventually, yes. Meta will bring in a “pay to play”, but it’s not coming until next year.
Is Threads better than Twitter?
Not yet (in my humble opinion!), but Meta are motivated to take Elon’s crown.
Will Threads replace Twitter?
Who knows! Twitter does well at the fast paced, breaking and political news — Threads isn’t being used massively for those topics so far.
Can you help me get started on Threads?
Absolutely, drop me an email, we’ll book a “super sixty” power hour and I can give you a rundown of what we know so far and talk about some ideas.
Fear not, I’ll keep sharing my learning and experiences from others in the meantime across my social channels (and on Threads, of course!)