What makes an effective landing page?

Fruitful not fruitless marketing

What makes an effective landing page?

One that results in the right people landing on it, through smart and targeted content marketing that connects them to you (1); understanding what you are offering and start to consider this offer seriously as exactly what they need (2); and finally making the commitment to stay on this journey with you (3).

In real-terms, this commitment could be measured by a purchase; downloading a resource or booking a call, for example. Make sure that you can track the actions, otherwise you'll never know if your landing page is effective.

It all starts with understanding your audience — that's where you have to put in the hard miles. And don't forget to monitor and test to finesse the text.

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