Awareness Days and how to use them
Leveraging Awareness Days can be an ace way to connect with your audience and of course shine a light on important causes — they help your audience learn more about what matters to you and you can learn what matters to your audience too. But how do we do this effectively without missing the mark?
Comments ARE content
Meaningful Comments Matter
Creating content that *genuinely* encourages deeper interactions on your posts is where it's at, according to the latest updates to the ever-evolving LinkedIn algorithm.LinkedIn used to give a little boost to posts that were attracting a lot of comments, but no more.
The algo can tell the difference between random and new versus pithy, meaningless comments coming from regular groups (pods) of users.
What makes an effective landing page?
What makes an effective landing page?One that results in the right people landing on it, through smart and targeted content marketing that connects them to you (1); understanding what you are offering and start to consider this offer seriously as exactly what they need (2); and finally making the commitment to stay on this journey with you (3).
How did I get here?
HELLO, I'M DEBBIE FORD ... who am I, how can I help you and why do I exist?
I started my own business, The Chichester Social, when I was 45 ... I know, I barely look a day over 👀
I love where I live (the city, the beaches, the walks) and I couldn't do what I do without the fab people around me, both personally and professionally.
CURRENT AND PAST CLIENTS
