LinkedIn Marketing News

Helping you learn more about marketing your business on LinkedIn.

Use the search bar to find blogs on specific topics 👇

Audience members at an event raising their hands.
Comments ARE content
Debbie Ford Debbie Ford

Comments ARE content

Meaningful Comments Matter

Creating content that *genuinely* encourages deeper interactions on your posts is where it's at, according to the latest updates to the ever-evolving LinkedIn algorithm.LinkedIn used to give a little boost to posts that were attracting a lot of comments, but no more.

The algo can tell the difference between random and new versus pithy, meaningless comments coming from regular groups (pods) of users.

Read More
What makes an effective landing page?
Debbie Ford Debbie Ford

What makes an effective landing page?

What makes an effective landing page?One that results in the right people landing on it, through smart and targeted content marketing that connects them to you (1); understanding what you are offering and start to consider this offer seriously as exactly what they need (2); and finally making the commitment to stay on this journey with you (3).

Read More
  • Multiple colorful alarm clocks floating against a yellow background.

    LinkedIn Power Hour

    Transform your entire LinkedIn approach in just 60 minutes

    Find out more
  • A stack of colorful hardcover books on a table, with a gray wall in the background.

    LinkedIn Training

    Hands-on and confidence building 1:1 or for you and your team

    What I can do
  • Colorful umbrellas suspended upside down against a bright blue sky.

    Content Creation

    One-off or ongoing visual support for those who want to communicate better

    Ready to stand out?
  • Four colorful hot air balloons floating in a clear sky during daytime, some with checkered and striped patterns.

    LinkedIn Business Page Management

    A full strategic partnership to ensure your Page works as hard as you do

    Showcase your business

How Does It Feel To Work With Me?

  • You have transformed my business. Working with you has been an absolute game changer for my net profit, strategy and long term vision.

    —Shazia Mahmood, MFA

  • My colleagues and I all left buzzing. We left feeling we had a new passion for using LinkedIn for our organisation

    —Richard Fieldhouse Founder & Chair, NASGP

  • It wasn't a generic training session or a one-size-fits-all approach — she listened, understood how I work, and tailored the advice around that.

    - Leanne Smith, Founder, Bloombird Digital

  • What a powerhouse of information. Having had a Super Sixty, I realised I've barely scratched the surface of Debbie's knowledge and expertise

    —Louise Duggan Artist, Creative Mentor & Art Consultant

  • The biggest lightbulb moment was the relationship between my business page and my personal page. I now have a clear strategy

    -Katie Wilson Director, Blue Spire Accountants

  • I can now find my way around LinkedIn with the light on, instead of fumbling around in the dark

    -Ros Thompson Bach Flower Practitioner & Ambassador for Sage House (Dementia Support)

  • She really helped us overcome some imposter syndrome and feel more confident in shouting about our wins

    -Rachel Soothil Founder of BrightWord PR & Communications

  • I've been a lurker for years; she gave me the confidence, and the knowledge, to use the platform properly

    -Donna Duggan Mailchimp PRO Partner

  • I was amazed how much I'd learned, and how much my mindset had evolved in a single hour

    -Regan du Closel Life & Transition Coach

  • She can immediately grasp the path your business needs to take to achieve your goals

    -Barry Mooring Tatton Investment Management

  • She relayed the technicalities [of LinkedIn] in really simple terms, and made it real world

    -Helen Holmes-Fogg NHS Primary Care CEO

  • Debbie is such a breath of fresh air; you can't help but want to listen and learn.

    Emily Croucher Business Manager, national insurance brokerage

  • Clear, actionable advice I could apply straight away. I left more confident and motivated

    -Louisa Hughes Content Manager, BrightWord PR & Communications

  • Debbie has a brilliant way of making the platform feel far less daunting

    -Andrew McKellar Founder & MD, AIM Heritage & Development

  • She's always on top of the latest updates and shares them freely with her audience

    -Debbie Bailey, Director Southbourne Accountancy Limited

  • Debbie is absolutely brilliant: she gave me a new lease of confidence with my social media.

    -Sonya Matharu, Founder & Adviser, The Mortgage Atelier Ltd

  • I now feel I have a clear roadmap to help me build my presence and grow my network.

    - Margo Cole, writer and editor

Work With Debbie