Awareness Days and how to use them

Written By Debbie Ford

  • Q: What makes an Awareness Day post fall flat on its arse?

  • A: When it doesn't educate or entertain

Leveraging Awareness Days can be an ace way to connect with your audience and of course shine a light on important causes — they help your audience learn more about what matters to you and you can learn what matters to your audience too. But how do we do this effectively without missing the mark?

Swipe through for some quick do’s and don’ts that will guide you in creating impactful and thoughtful content that resonates, educates, or inspires action.

If all of this sounds too bloody strategic and smart, why not post about National Lumpy Rug Day or National Chocolate Custard Day (both on the 3rd May) — yes, you'll probably get some "attention", so knock yourself out if that's all you're on here for.

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Hi, I’m Debbie

Your creative and strategic social media "go to" - boosting Founders' voices and Teams on LinkedIn™ ... and beyond.

I'm also a director at Chichester Cinema at New Park and I run the best networking community in Chichester with Emily Perry -Last Friday Club - Chichester

I love a chat about any of the above, so leave a voicenote or DM me on LinkedIn: https://www.linkedin.com/in/debbielford/

Debbie Ford
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