Let Your Personality Shine Through On LinkedIn
Stop trying to sound like the “LinkedIn Slayers/Players”
You know the ones who push out advice all the time about their unique algorithm-beating formula: massive gap after the opening line, then two lines of text, then three lines, then a cascading bulleted list, always finishing with a question to "boost engagement” … (exhausted just typing that)
There are so many so-called experts out there sharing their TOP SECRET post template that promises to hack the algorithm and make your content go viral.
But here's what happens when you follow these rigid formulas: your posts feel unnatural and contrived. You're putting on an act. And that act won't cut it when someone meets you in real life and you're nothing like your LinkedIn persona.
Allow your personality and insight to shine through — that’s what makes you brilliant and special
The posts that perform best aren't the ones following templates - they're the ones that sound like you having a conversation. Get comfortable with it.
Viral shouldn't be the goal anyway. Helpful, interesting, or entertaining - that's where the good stuff is. And you can't deliver that if you're trying to manipulate every post into a rigid set of rules.
You're not going to fall in love with LinkedIn if you're constantly worried about whether you've got the "right" format or hit the "magic" engagement triggers.
Authenticity beats cleverness every single time.
Your potential clients want to work with you - the real you. Not some polished, formulaic version that sounds like everyone else. The quirks, the personality, the way you actually think and speak - that's what makes you memorable and trustworthy.
🟢 ACTION: Next time you write a LinkedIn post, read it out loud.
Does it sound like you? Would you actually say this to someone face-to-face? If it feels awkward or overly polished, strip it back. Write like you talk. Your audience will recognise and appreciate it.
Bonus tip: NEVER ever use that stylised bold or italic text on LinkedIn (or any social media platform).
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