Game-changing marketing for an artist [case study]
Background:
Shazia Mahmood, an accomplished artist with over 25 years of navigating the business side of her career, faced a common challenge: leveraging digital marketing to its fullest potential.
Despite having an established social media presence, Shazia struggled with consistency, especially during busy periods like preparing for exhibitions. This is where our journey began back in 2020 (yes, just ahead of a global pandemic!).
This is what she had to say after the Discovery Call:
I feel a lot more positive about things even after our first meeting !
Shazia's Pain Points:
Inconsistent Social Media Presence: Although Shazia had a solid foundation on Facebook and Instagram, her posting was sporadic, often fluctuating between periods of high activity and relative silence.
Time Constraints: Preparing for exhibitions consumed much of her time, leaving little room for consistent digital marketing efforts.
Need for Strategic Direction: While Shazia recognised the importance of marketing, there was a gap in her strategic planning and creative execution.
the Solution:
Agile Collaboration: Allowing Shazia the freedom to engage with her audience personally. While I delivered curated content to maintain a steady online presence across her primary channels (Facebook and Instagram).
Comprehensive Digital Support: Managing her email marketing and website updates via Squarespace, ensuring all digital fronts were covered. I also manage her Google Business Listing to feature some of her blogs or exhibition updates (which I write for her).
the Implementation:
Balanced Approach: We established a rhythm where Shazia could post spontaneously (if she wanted to), complemented by my more structured content plan — typically though, she would always run her ideas by me first to ensure it was meeting our agreed strategy and “People, Place, Process” content pillars.
Personal Touch Maintained: Ensured that Shazia’s audience could still interact with her directly, maintaining the personal connection that was vital to her and her work.
Flexible Intensity: Adjusted our efforts based on Shazia’s needs (and budget), ramping up or scaling back as necessary —but always working to a minimum, retained, contract.
the Results and Key Achievements:
Enhanced Online Presence: Regular, engaging content led to increased audience engagement and brand visibility.
Strategic Consistency: The feast-or-famine cycle was broken, leading to a more consistent and professional online presence.
Business Growth: Shazia reported a significant improvement in net profit, and she felt more confident in her business strategy, and long-term vision.
the Conclusion - why it works:
This partnership highlights the power of collaboration, trust, and respect.
Working closely with Shazia, we have navigated the challenges of digital marketing in the creative sector, leading to a prosperous and fulfilling professional relationship for us both.
Could I help you too?:
“Debbie, you have transformed my business! I will be eternally grateful for your insight wise decisions and everything you do for my business. Having been working on my own for 26 years, working with you now is an absolute game changer for my net profit, business strategy and long term vision. I hope to continue with this tremendous relationship.”
For similar transformations in your business, feel free to reach out to me. Let’s create your success story together.
You can listen to a generative AI audio of this blog (NotebookLM from Google).
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Visit Shazia’s website
Shazia Mahmood is a British contemporary artist, with a rich career spanning over a quarter-century. Based in the picturesque southern coastline of West Sussex, England, she’s devoted her life to painting, bringing joy, depth, and intrigue to art collectors, interior designers, and galleries across the globe. Her artwork is a testament to continuous evolution, experimenting with unconventional techniques and pushing the boundaries of creativity.
