30 LinkedIn Post Ideas For Business Owners
Updated June 2026 | Originally published July 2021
If you're staring at the LinkedIn “start a post” box wondering what on earth to write, you're not alone. Most business owners I work with aren't short of things to say; they're short of a starting point.
This list gives you thirty of them.
A few things to bear in mind before you dive in. LinkedIn works best as a conversation platform, not a broadcast channel. The most effective posts aren't the cleverest or the most polished; they're the ones that say one clear thing and give someone a genuine reason to respond. So pick an idea, keep it focused, and resist the urge to pack everything in at once.
One idea per post. That's the whole secret.
About your work and expertise
1. Share a question you've been asked recently by a client or customer. If one person is wondering it, others are too. Answer it properly. That's a useful post.
2. Describe what you do differently from everyone else in your sector. Not your USP in marketing-speak; in plain language. How would a client explain it to a friend?
3. Talk about a common misconception in your industry. The things people get wrong, or the advice that does the rounds that you'd gently push back on.
4. Share a specific result a client achieved — with their permission. Not a vague "great outcome." Something concrete: what changed for them, and why it mattered.
5. Explain a process you use that most people don't know about. Behind-the-scenes expertise builds trust faster than almost anything else.
6. Write about the thing your clients always wish they'd done sooner. It's usually something straightforward. Say it out loud.
7. Describe what you do as if you were explaining it to someone who knows nothing about your sector. Clarity is not the same as dumbing down. If you can explain it simply, you understand it properly.
8. Share a trend you're seeing in your industry, and what you actually think about it. A point of view is more interesting than a summary. You don't have to be controversial; you do have to be honest.
9. Talk about a tool, resource or approach you've recently changed your mind about. Changing your mind publicly takes confidence. It also tends to start good conversations.
10. Share the best piece of professional advice you've ever been given. Keep it specific. Who gave it to you, when, and why it landed.
About your clients and the people you help
11. Describe the kind of person you most love working with. Not a demographic; a mindset. What do your best clients have in common?
12. Share a question a client asked that made you think differently. Good clients challenge you. Acknowledging that is both honest and generous.
13. Talk about a problem your clients face that most people don't realise is a problem. This is the post that makes your ideal client feel properly understood.
14. Share what the first step of working with you actually looks like. Most people don't know how to get started. Remove that barrier.
15. Talk about what you wish more of your clients knew before they came to you. Practical, specific, genuinely useful. Not a sales pitch.
About you and your story
16. Share what drew you to the work you do now. Not the full CV; one moment, one decision, one realisation.
17. Talk about a time something didn't go to plan and what you did next. This is not the same as performing vulnerability. Keep it grounded and specific.
18. Share the best investment you've made in your business. A course, a piece of equipment, a conversation, a decision to say no to something. All valid.
19. Talk about something you've learned in the last six months that surprised you. Professional or personal; either works if it's genuine.
20. Give a proper shout-out to someone who has made a difference to your work. Tag them. Mean it. Say specifically what they did.
21. Share what a typical working day actually looks like for you. Not the aspirational version; the real one. People find this more interesting than you'd expect.
22. Talk about a professional habit you've built that's made a real difference. Specific and repeatable beats vague and inspirational every time.
About your thinking and values
23. Share your take on a debate that's live in your industry right now. You don't have to take a side if there genuinely isn't one, but don't sit on the fence just to be safe.
24. Talk about what good looks like in your sector, and why it's rarer than it should be. This is the post that quietly positions you without saying "I'm the best."
25. Share something you've stopped doing in your business — and why. Letting go of something is often as interesting as picking something up.
26. Talk about what your clients are really paying for when they work with you. Not the deliverable; the outcome. The thing that changes for them.
27. Share a resource that's genuinely useful to your audience. A book, a tool, a podcast episode, an article. Say specifically why it's worth their time.
28. Talk about a value that shapes the way you work, and give a real example of it in action. Values stated are forgettable. Values demonstrated are memorable.
Repurposing and making the most of what you already have
29. Turn a recent conversation into a post. If you explained something clearly to a client or colleague this week, write it up. The conversation already proved it was useful. Never keep frequently (or sometimes) asked questions to yourself.
30. Go back to a comment you left on someone else's post and expand it. A considered comment is often the seed of a good post. If you said something worth saying, say it again; properly, in your own space.
Five genuine conversation openers
These aren't hooks or tricks, that’s not my style. They're prompts that work because the post itself has already said something worth responding to. They work because they're honest and they invite a real exchange.
"I'd be curious whether this matches your experience..."
"Has this come up for you? I'd genuinely like to know how you handled it."
"I've come to think X, though I'm aware others see it differently."
"This is something I've shifted my position on. What's your current thinking?"
"If you've tried this, I'd love to hear what happened."
A note on using this list
Don't work through it in order. Read through, pick the three that feel immediately relevant to where you are right now, and start there. One post is infinitely more useful than thirty ideas sitting in a document.
If you find yourself writing a post and it's getting long or complicated, that's usually a sign there's more than one idea in there. Split it. Post two things instead of one.
And if you'd like help finding your own starting points, rather than borrowing someone else's, a Super Sixty session is a good place to begin. It's a focused hour, built around your business and your voice.
