THE ABC OF KEEPING YOUR SOCIAL MEDIA ACCOUNTS SECURE

I heard on the radio the other day a story about a business owner called Rebecca who owns a jewellery boutique. Obviously this past year she’s relied more and more on selling via social media — primarily Instagram.

She had a following of 11k and 50% of her sales come via the channel.
How did the hack present itself? She got a DM purporting to be from Instagram advising that there’d been a copyright violation in a post.(I’ll share it on stories) It then offered a link for her to appeal. She panicked and clicked the link. Bingo, the hackers were in.
Rebecca tried to log back in to her account, but the hacker had added 2FA (two factor authentication) and then she received an email blackmailing her to get the account back.
Sadly she found Instagram Help, frankly unhelpful and she ended up creating a second account to keep her business going. In fact, it does say this in the Troubleshooting section of their help pages: “If your account was deleted by you or someone with your password, there’s no way to restore it.” Great!
She did eventually get her account back with perseverance and intervention via a press contact, but it was a very scary time for her as you can imagine.
What can you do to protect your accounts?
* Do MAKE YOUR PASSWORD SECURE – 3 random words is the best
* Do ADD TWO-FACTOR AUTHENTICATION – will pick up unusual login attempts
* Do NOT ENGAGE WITH HACKERS – no matter how desperate you feel
You can also report any cybercrime to Action Fraud: call 0300 123 2040

To get started with me, I’ve made the process as pain free as possible:

  1. BOOK A DISCOVERY CALL: In the call I’ll unearth the root of your woes — get it all out in the open. We’ll open that can of worms together!

  2. WE’LL AGREE A PLAN OF ACTION: This could include a DIY strategy after an examination of where you currently are; some training and support to really evolve your social media and the encouragement for you to fly solo.

  3. WE’LL GET SOCIAL MEDIA WORKING BRILLIANTLY FOR YOU AND YOUR BUSINESS: You’ll feel confident; have all the essential tools at your disposal and the confidence to share the value of your products and services on social media

The next step is in your hands … all you need to do is book a free call at a time and date that works best for you. Or you can email: [email protected]

This means that you can finally stop worrying about feeling disconnected and start developing better relationships with your customers for the long-term.

Debbie is amazing, and her workshop has helped our business grow. She is kind, friendly and really down to earth can’t wait to work with her again in the future! Along with this the space [at Rume2] was fantastic for individuals or to use as a group. Its clean, bright and feels like a great place to get creative!

The best money I have ever spent within my business – Salone Events. Debbie’s tips were so useful and ones that could be implemented immediately. Since making one very very very simple change, I have had 7 leads through 1 post!!! Highly recommend. And bonus – She is the most lovely person out there!!!

I recently attended a Social Media Workshop for small businesses and I am so glad I did. Not only was it delivered with lots of enthusiasm by Debbie who clearly knows her stuff, but it gave me great tips to use moving forward and gave me the kick up the behind I needed to get a little more consistent with my social media. I would definitely recommend this session.

I attended a social media master class, which I would highly recommend to anyone/small business. Whether you know very little (like me) or are more experienced you can’t fail to take away some great tips from this very informative session, delivered by the very welcoming and engaging Debbie.

Debbie Ford is an inspiration & her Social Media workshop at Rume2 last week gave me loads of new ideas & a fresh perspective. Was really refreshing being amongst other business owners, all of us from different backgrounds, but everyone really friendly & supportive.

Debbie is absolutely brilliant! So informative and has given me a new lease of confidence when it comes to social media. Debbie taught us all so much in such a relaxed manner and made a group of strangers feel like a group of friends within seconds! I cannot recommend her enough!

I attended the social media masterclass with Debbie and I took away so many top tips and useful information. It was pitched at a level which meant if you were a total beginner or more experienced you would have walked away with much more knowledge that you had when you went in the room. Very useful and I’d highly recommend it to support your social channels for your business – thanks Debbie!

I am very new to social media and literally learning on the hoof! Debbie delivered an extremely informative social media presentation crammed with useful tips and links in a very relaxed and friendly style – lots of laughs too, no question too silly, and no chance of nodding off! Thank you! I will be in touch!

Thanks so much for this morning’s session. Very useful! and packed with brilliant information I had no idea about.

I attended the social media for small businesses course you ran today with the Chichester Bid – and it was fantastic! The atmosphere was relaxed but interested, you were informative and happy to answer any questions that came your way. All of the tips you suggested looked attainable and the steps came from a place of common sense. Thank you!

Can’t thank you enough for a great workshop and I’ve certainly come out of it with a clearer understanding and mind-set!

Debbie was fantastic… I struggle with social media (I only joined Facebook when I started my business a few months ago). Debbie spotted things that I could change quickly and easily as well as guiding me to streamlining my process for all platforms. She is incredibly supportive and I highly recommend her.

We trust Debbie to manage all our social channels for our web design and digital marketing agency. Debbie really understands how to get the most out of social media for our business. She gets that it’s all about engagement and authenticity, not just ‘likes’ and ‘follows’. Never generic or dull, our social feeds have never been so useful, interesting and consistent. Highly recommended!

Debbie really knows her stuff, and has great energy and ideas. I wouldn’t hesitate in recommending her to anyone needing some social savvy!

Thank you so much for the course, I found it eye opening and extremely informative.

Thank you to Debbie for coaching me with my digital media, Debbie has a wonderful way of thinking, so many brilliant ideas for content. Anyone that is involved with social media must have Debbie as a coach! Thank you  … and when you start seeing tangible results it’s such a good feeling!

Recently attended a course, run by Debbie, which I thoroughly enjoyed. It gave me the kick to start using Instagram (which is the social media channel I was lacking in). Debbie explained everything in a no-nonsense way, that even I could understand. Very much recommend her course.

Super helpful session with Debbie this morning, learnt some top tips which I have taken on board and already putting into practise. A calm and clear teacher with a friendly manner, with the vibe that no question too silly to ask. I wouldn’t hesitate in recommending her sessions. Thanks again Debbie.

I would thoroughly recommend Debbie. I joined one of her social media sessions. I thought she pitched it really well – giving us lots of useful and practical advice whilst creating a forum to ask those questions you’ve always wanted to ask! I came away with a renewed confidence in my approach to social media for business.

I attended a social media course run by Debbie.
It was very interesting and I learnt a lot to use for the future in my role at work.
would recommend

Debbie came and gave a very inspiring talk about Social Media to our networking meeting for The Selsey Business Partnership. She had a wonderful way of engaging with everyone in the room, raising lots of discussion and advised on ways to improve and help with business Social Media – everyone in the room found the tips very helpful whether or not they were regular social media users – highly recommend if you are looking for help with your business or as a speaker for your group.

Thank you for a very informative 121 session on email marketing!

Had a great day at Boston Tea Party Chichester with Debbie from The Chichester Social looking at how we use social media for our business, and the best tips to improve our social media presence – highly recommended 👍

For any business that needs a bit of Social Marketing Savvy, do get in touch with Debbie at The Chichester Social. She’s ace, and is most passionate about our local independents and entrepreneurs!

Had a brilliant catch up and strategy session with Debbie from The Chichester Social. She reminded me that this time last year, South Coast Mermaids didn’t exist and encouraged me to reflect on the progress I have made! Thank you Debbie!

Debbie gave a very interesting and inspiring talk to the Selsey Business Partnership members last week. She remembered everybody’s name and their type of business and brought that into the talk, which made it very personal to everybody there. many thanks Debbie, Sue and Tom Celebration Balloons 4 You

Debbie is a mine of knowledge. Your talk has given me a lot if ideas and inspiration as to the direction I want my business to go in.
Thank you