SOCIAL MEDIA GETTING TOO MUCH? FOLLOW MY 5 SIMPLE STEPS

If there’s one thing I hear more than anything else when clients come to me for help, it’s this: ‘I feel so overwhelmed!’ 

They haven’t got the time, knowledge or mental energy to do their business social media channels justice; they worry about being left behind — but know it’s never been more important to be visible and consistent.

Like you, they want channels they’re proud of. Channels that represent their brand and connect them to their customers. 

But, more often than not, they don’t know what to post and are struggling to join the dots.

If you feel like that too, you’re in the right place. 

My five-step guide to solving the social media overwhelm will put you on the road to stress-free social media posting for your business.  That sounds good, doesn’t it!

  • STEP ONE: GET STRATEGIC

    This is your “action plan”.  Like the rest of your business, your social media content should be approached strategically. That means being clear on your goals and objectives from the get go.

    Your strategy should include: 

    • Your goals 
    • Which channel/s you will focus on
    • Your brand tone of voice
    • A clear picture of who your ideal customer is
    • The type of content you plan to create
    • An overview of your competitors
    • Analytics – where are you now?

    With a little effort up front, a social media strategy will save you time; money and connect you with your perfect customers.

    Get started by booking a free discovery call.

  • STEP TWO: GET ORGANISED

    Trying to fit your social media activity around a busy business and your personal life can be draining — especially if you’re always doing it on the fly.

    Put some time in your diary — a meeting with yourself — each month to plan out your posts. Start with booking out a day. Don’t worry, you’ll get quicker as you get into thes swing of things.

    Things to think about:

    • upcoming events
    • seasonal activity
    • promotions or collaborations
    • awareness days
    • products or services you’d like to raise the profile of

    Ensure you have a good mix of engaging, entertaining, educational and exciting content — think about the kind of things you’d “stop the scroll” for. 

    If you need help with content planning, I have a simple 3Ps framework that you can follow. Simply book a Super Sixty coaching session via Zoom with me. This link will take you to a booking page to select a date and time that works best for you.

  • STEP THREE: GET TOOLED UP

    There are lots of brilliant time-saving tools that can help you speed up your content creation.

    I’ll let you into a secret, we don’t all have a team of graphic designers at our beck n call. Take a look at Canva, it’s a marketing design tool that anyone can get started with. Canva is available on desktop and app with a ton of pre-loaded templates for you to customise or let your creatives juices run wild (not too wild!) and create your own.  The free version is a great place to start, but the pro version is insanely good value at only £99.99 for the year. Pro-tip: when sharing posts created with Canva don’t forget to @ them or add the hashtag #CanvaLove for the chance to be featured and reshared by them. 

    Using a scheduling tool is also a great way to save time — I couldn’t serve my clients without one. I use Agorapulse, and what I really, really like is the ease of scheduling; being able to get a daily, weekly or monthly view; the reporting is slick, simple and looks great too. It also has a free version that will supports up to 3 channels.   If you are just using Facebook and Instagram, then use their own scheduling tools via Business Suite app or desktop from Publishing Tools (access via your Facebook Business Page). 

    If you need help with getting to grips with Canva or using a scheduling tool, then why not book a Super Sixty coaching session via Zoom with me.

  • STEP FOUR: GET SAVVY

    There’s really no need to reinvent the wheel every time you post. 

    Finding ways to repurpose your content — and keep life simple — is key and an essential social media channel strategy.

    Fall in love with your social media channel insights and analytics and look at what’s worked well in the past — by this I mean, what’s getting good engagement and interaction as well as reach (ie eyes on your posts). Be green and recycle your posts.  

    The harsh reality is that only a small percentage of your followers will have seen your content the first time around — so honestly, no-one’s going to remember if you reshare or post a tweaked version of it.  There will always be someone seeing it for the first time and it’ll tick the boxes for them.

    If you need help with content planning and repurposing, why not book a Super Sixty coaching session via Zoom with me.

  • STEP FIVE: GET HELP

    Hiring someone to help you with your social media – whether that’s training or full-on management – isn’t a sign of defeat.

    It’s actually an act of kindness to yourself (goodbye overwhelm) and an investment in your business (hello success).

    A  good social media manager makes it their job to stay on top of the latest industry changes; knows how to optimise your platforms and content to get the best results; and will work with you to achieve your goals.

    Everything starts with a good old natter — a free discovery call. I’ll ask questions and listen so that I understand exactly what it is that’s keeping you up at night so we can agree what the next steps look like.  Let me be your guide and we’ll make a hero out of you and your business.  I’ll deliver whatever support or training you need so that you have the confidence to fly solo. 

    Get started by booking a free discovery call.

To get started with me, I’ve made the process as pain free as possible:

  1. BOOK A DISCOVERY CALL: In the call I’ll unearth the root of your woes — get it all out in the open. We’ll open that can of worms together!

  2. WE’LL AGREE A PLAN OF ACTION: This could include a DIY strategy after an examination of where you currently are; some training and support to really evolve your social media and the encouragement for you to fly solo.

  3. WE’LL GET SOCIAL MEDIA WORKING BRILLIANTLY FOR YOU AND YOUR BUSINESS: You’ll feel confident; have all the essential tools at your disposal and the confidence to share the value of your products and services on social media

The next step is in your hands … all you need to do is book a free call at a time and date that works best for you. Or you can email: [email protected]

This means that you can finally stop worrying about feeling disconnected and start developing better relationships with your customers for the long-term.

Debbie is amazing, and her workshop has helped our business grow. She is kind, friendly and really down to earth can’t wait to work with her again in the future! Along with this the space [at Rume2] was fantastic for individuals or to use as a group. Its clean, bright and feels like a great place to get creative!

The best money I have ever spent within my business – Salone Events. Debbie’s tips were so useful and ones that could be implemented immediately. Since making one very very very simple change, I have had 7 leads through 1 post!!! Highly recommend. And bonus – She is the most lovely person out there!!!

I recently attended a Social Media Workshop for small businesses and I am so glad I did. Not only was it delivered with lots of enthusiasm by Debbie who clearly knows her stuff, but it gave me great tips to use moving forward and gave me the kick up the behind I needed to get a little more consistent with my social media. I would definitely recommend this session.

I attended a social media master class, which I would highly recommend to anyone/small business. Whether you know very little (like me) or are more experienced you can’t fail to take away some great tips from this very informative session, delivered by the very welcoming and engaging Debbie.

Debbie Ford is an inspiration & her Social Media workshop at Rume2 last week gave me loads of new ideas & a fresh perspective. Was really refreshing being amongst other business owners, all of us from different backgrounds, but everyone really friendly & supportive.

Debbie is absolutely brilliant! So informative and has given me a new lease of confidence when it comes to social media. Debbie taught us all so much in such a relaxed manner and made a group of strangers feel like a group of friends within seconds! I cannot recommend her enough!

I attended the social media masterclass with Debbie and I took away so many top tips and useful information. It was pitched at a level which meant if you were a total beginner or more experienced you would have walked away with much more knowledge that you had when you went in the room. Very useful and I’d highly recommend it to support your social channels for your business – thanks Debbie!

I am very new to social media and literally learning on the hoof! Debbie delivered an extremely informative social media presentation crammed with useful tips and links in a very relaxed and friendly style – lots of laughs too, no question too silly, and no chance of nodding off! Thank you! I will be in touch!

Thanks so much for this morning’s session. Very useful! and packed with brilliant information I had no idea about.

I attended the social media for small businesses course you ran today with the Chichester Bid – and it was fantastic! The atmosphere was relaxed but interested, you were informative and happy to answer any questions that came your way. All of the tips you suggested looked attainable and the steps came from a place of common sense. Thank you!

Can’t thank you enough for a great workshop and I’ve certainly come out of it with a clearer understanding and mind-set!

Debbie was fantastic… I struggle with social media (I only joined Facebook when I started my business a few months ago). Debbie spotted things that I could change quickly and easily as well as guiding me to streamlining my process for all platforms. She is incredibly supportive and I highly recommend her.

We trust Debbie to manage all our social channels for our web design and digital marketing agency. Debbie really understands how to get the most out of social media for our business. She gets that it’s all about engagement and authenticity, not just ‘likes’ and ‘follows’. Never generic or dull, our social feeds have never been so useful, interesting and consistent. Highly recommended!

Debbie really knows her stuff, and has great energy and ideas. I wouldn’t hesitate in recommending her to anyone needing some social savvy!

Thank you so much for the course, I found it eye opening and extremely informative.

Thank you to Debbie for coaching me with my digital media, Debbie has a wonderful way of thinking, so many brilliant ideas for content. Anyone that is involved with social media must have Debbie as a coach! Thank you  … and when you start seeing tangible results it’s such a good feeling!

Recently attended a course, run by Debbie, which I thoroughly enjoyed. It gave me the kick to start using Instagram (which is the social media channel I was lacking in). Debbie explained everything in a no-nonsense way, that even I could understand. Very much recommend her course.

Super helpful session with Debbie this morning, learnt some top tips which I have taken on board and already putting into practise. A calm and clear teacher with a friendly manner, with the vibe that no question too silly to ask. I wouldn’t hesitate in recommending her sessions. Thanks again Debbie.

I would thoroughly recommend Debbie. I joined one of her social media sessions. I thought she pitched it really well – giving us lots of useful and practical advice whilst creating a forum to ask those questions you’ve always wanted to ask! I came away with a renewed confidence in my approach to social media for business.

I attended a social media course run by Debbie.
It was very interesting and I learnt a lot to use for the future in my role at work.
would recommend

Debbie came and gave a very inspiring talk about Social Media to our networking meeting for The Selsey Business Partnership. She had a wonderful way of engaging with everyone in the room, raising lots of discussion and advised on ways to improve and help with business Social Media – everyone in the room found the tips very helpful whether or not they were regular social media users – highly recommend if you are looking for help with your business or as a speaker for your group.

Thank you for a very informative 121 session on email marketing!

Had a great day at Boston Tea Party Chichester with Debbie from The Chichester Social looking at how we use social media for our business, and the best tips to improve our social media presence – highly recommended 👍

For any business that needs a bit of Social Marketing Savvy, do get in touch with Debbie at The Chichester Social. She’s ace, and is most passionate about our local independents and entrepreneurs!

Had a brilliant catch up and strategy session with Debbie from The Chichester Social. She reminded me that this time last year, South Coast Mermaids didn’t exist and encouraged me to reflect on the progress I have made! Thank you Debbie!

Debbie gave a very interesting and inspiring talk to the Selsey Business Partnership members last week. She remembered everybody’s name and their type of business and brought that into the talk, which made it very personal to everybody there. many thanks Debbie, Sue and Tom Celebration Balloons 4 You

Debbie is a mine of knowledge. Your talk has given me a lot if ideas and inspiration as to the direction I want my business to go in.
Thank you