ARE GIVEAWAYS/COMPETITIONS ON SOCIAL MEDIA WORTH IT?

Social media giveaways/competitions: we’ve all done it. We’ve liked a post, we’ve tagged a friend, we’ve followed a page in the hope that we’ll win that “once in a lifetime” holiday or that bit of driftwood inscribed with the inspirational quote of our choice …

… but was it worth it, what was the point? I don’t mean for you, entering, I mean for YOU the business owner, the one running the competition?

Did it actually turn out to be a right royal pain in the rear checking who’d liked the post, who’d shared to stories, who’d tagged a friend, who’d made a comment. Do you think you really chose the winner fairly or just lost the will to live and picked anyone? Have they become new fans or customers?

What did YOU get out of it? A few more page followers undoubtedly, but were they really interested in what you do or just in it for the freebie?

Competitions/Giveaways can be great for a short-term spike, but you need to think about how you leverage a long-term benefit from running one as part of your marketing strategy:

  1. Learn something — ask a question, for example, what’s their favourite XYZ that you do/sell
  2. Future opportunities — capturing their contact details/opt-in for future direct marketing — offer an incentive to do this e.g. 20% off
  3. User Generated Content — get them to share a photo that you can then re-used. Everyone loves to show off and we are inherently nosey.
  4. Do a collaboration— partnering up with another business or multiples with a similar audience can really boost your brand awareness by increasing reach, as their audience also like/follow and share too.

See tips below for a successful collab.

The furniture company, MADE, do the UGC brilliantly. Not only do they encourage their customers to send in photos of MADE furniture in their homes, but to share your photo (in a beautifully curated, Instagram-like grid), you have to sign up ie join their community.

Bingo! Double whammy! And the bonus, you also help new customers with a bit of real-life inspiration — #inspo

So, to wrap up:

  1. Think about how you leverage a long-term benefit — learn something; opt-in; or content creation
  2. Don’t just chase the numbers — focus on engagement, offer value, still stay true to what your audience are interested in
  3. The end goal is loyalty and new customers — not followers who are just “professional” compers

Collabs are excellent, but need a bit of coordination to get everything aligned. Choose your partner(s) wisely. Other businesses with a similar audience are perfect. Make rules of participation simple:

  • LIKE this post
  • SHARE on your stories
  • Follow these accounts (list partner account @ names)

Be clear on when the giveaway ends. Get some great photography for each of the brands you are collab-ing with, ensure all partners have the same imagery too and you’re synchronised when sharing.

More tips here from hubspot. Enjoy!

Need help planning your content? I can help you with everything from idea creation through to full management. To get started with me, I’ve made the process as pain free as possible:

  • Book a free discovery call

    In the call I’ll unearth the root of your woes — get it all out in the open. We’ll open that can of worms together!

  • We’ll agree a plan of action

    This could include a DIY strategy after an examination of where you currently are; some training and support to really evolve your social media and the encouragement for you to fly solo.

  • Get social media working brilliantly for you

    You’ll feel confident; have all the essential tools at your disposal and the confidence to share the value of your products and services on social media

The next step is in your hands … all you need to do is book a free call at a time and date that works best for you. Or you can email: [email protected]

This means that you can finally stop worrying about feeling disconnected and start developing better relationships with your customers for the long-term.

Debbie is amazing, and her workshop has helped our business grow. She is kind, friendly and really down to earth can’t wait to work with her again in the future! Along with this the space [at Rume2] was fantastic for individuals or to use as a group. Its clean, bright and feels like a great place to get creative!

The best money I have ever spent within my business – Salone Events. Debbie’s tips were so useful and ones that could be implemented immediately. Since making one very very very simple change, I have had 7 leads through 1 post!!! Highly recommend. And bonus – She is the most lovely person out there!!!

I recently attended a Social Media Workshop for small businesses and I am so glad I did. Not only was it delivered with lots of enthusiasm by Debbie who clearly knows her stuff, but it gave me great tips to use moving forward and gave me the kick up the behind I needed to get a little more consistent with my social media. I would definitely recommend this session.

I attended a social media master class, which I would highly recommend to anyone/small business. Whether you know very little (like me) or are more experienced you can’t fail to take away some great tips from this very informative session, delivered by the very welcoming and engaging Debbie.

Debbie Ford is an inspiration & her Social Media workshop at Rume2 last week gave me loads of new ideas & a fresh perspective. Was really refreshing being amongst other business owners, all of us from different backgrounds, but everyone really friendly & supportive.

Debbie is absolutely brilliant! So informative and has given me a new lease of confidence when it comes to social media. Debbie taught us all so much in such a relaxed manner and made a group of strangers feel like a group of friends within seconds! I cannot recommend her enough!

I attended the social media masterclass with Debbie and I took away so many top tips and useful information. It was pitched at a level which meant if you were a total beginner or more experienced you would have walked away with much more knowledge that you had when you went in the room. Very useful and I’d highly recommend it to support your social channels for your business – thanks Debbie!

I am very new to social media and literally learning on the hoof! Debbie delivered an extremely informative social media presentation crammed with useful tips and links in a very relaxed and friendly style – lots of laughs too, no question too silly, and no chance of nodding off! Thank you! I will be in touch!

Thanks so much for this morning’s session. Very useful! and packed with brilliant information I had no idea about.

I attended the social media for small businesses course you ran today with the Chichester Bid – and it was fantastic! The atmosphere was relaxed but interested, you were informative and happy to answer any questions that came your way. All of the tips you suggested looked attainable and the steps came from a place of common sense. Thank you!

Can’t thank you enough for a great workshop and I’ve certainly come out of it with a clearer understanding and mind-set!

Debbie was fantastic… I struggle with social media (I only joined Facebook when I started my business a few months ago). Debbie spotted things that I could change quickly and easily as well as guiding me to streamlining my process for all platforms. She is incredibly supportive and I highly recommend her.

We trust Debbie to manage all our social channels for our web design and digital marketing agency. Debbie really understands how to get the most out of social media for our business. She gets that it’s all about engagement and authenticity, not just ‘likes’ and ‘follows’. Never generic or dull, our social feeds have never been so useful, interesting and consistent. Highly recommended!

Debbie really knows her stuff, and has great energy and ideas. I wouldn’t hesitate in recommending her to anyone needing some social savvy!

Thank you so much for the course, I found it eye opening and extremely informative.

Thank you to Debbie for coaching me with my digital media, Debbie has a wonderful way of thinking, so many brilliant ideas for content. Anyone that is involved with social media must have Debbie as a coach! Thank you  … and when you start seeing tangible results it’s such a good feeling!

Recently attended a course, run by Debbie, which I thoroughly enjoyed. It gave me the kick to start using Instagram (which is the social media channel I was lacking in). Debbie explained everything in a no-nonsense way, that even I could understand. Very much recommend her course.

Super helpful session with Debbie this morning, learnt some top tips which I have taken on board and already putting into practise. A calm and clear teacher with a friendly manner, with the vibe that no question too silly to ask. I wouldn’t hesitate in recommending her sessions. Thanks again Debbie.

I would thoroughly recommend Debbie. I joined one of her social media sessions. I thought she pitched it really well – giving us lots of useful and practical advice whilst creating a forum to ask those questions you’ve always wanted to ask! I came away with a renewed confidence in my approach to social media for business.

I attended a social media course run by Debbie.
It was very interesting and I learnt a lot to use for the future in my role at work.
would recommend

Debbie came and gave a very inspiring talk about Social Media to our networking meeting for The Selsey Business Partnership. She had a wonderful way of engaging with everyone in the room, raising lots of discussion and advised on ways to improve and help with business Social Media – everyone in the room found the tips very helpful whether or not they were regular social media users – highly recommend if you are looking for help with your business or as a speaker for your group.

Thank you for a very informative 121 session on email marketing!

Had a great day at Boston Tea Party Chichester with Debbie from The Chichester Social looking at how we use social media for our business, and the best tips to improve our social media presence – highly recommended 👍

For any business that needs a bit of Social Marketing Savvy, do get in touch with Debbie at The Chichester Social. She’s ace, and is most passionate about our local independents and entrepreneurs!

Had a brilliant catch up and strategy session with Debbie from The Chichester Social. She reminded me that this time last year, South Coast Mermaids didn’t exist and encouraged me to reflect on the progress I have made! Thank you Debbie!

Debbie gave a very interesting and inspiring talk to the Selsey Business Partnership members last week. She remembered everybody’s name and their type of business and brought that into the talk, which made it very personal to everybody there. many thanks Debbie, Sue and Tom Celebration Balloons 4 You

Debbie is a mine of knowledge. Your talk has given me a lot if ideas and inspiration as to the direction I want my business to go in.
Thank you